👥 Team Size: 7 | 📍 Hamburg, Germany | 🧘 Apparel | 🛍️ Shopify
Hey Honey Yoga is more than just a brand—it's a lifestyle born out of passion and purpose. Founded in 2015 by Imke von Johnston and Janka Oeljeschlager, Hey Honey emerged from a shared vision to revolutionize yoga wear with a sustainable twist. Drawing from their fashion and textile management backgrounds, Imke and Janka set out to infuse innovative design and comfort into every stitch of Hey Honey's creations. Their mission? To empower the modern yogini with sophisticated, eco-conscious apparel that seamlessly transitions from the mat to daily life.
In 2017, Hey Honey welcomed Tomma Oeljeschlager into the fold, completing the sisterly trio and further enriching the brand's creative prowess. Together, Imke, Janka, and Tomma lead a dedicated team based in Hamburg, where each member brings their unique talents and boundless passion to the Hey Honey ethos.
As Hey Honey Yoga grew, the company faced several operational and sustainability-related challenges:
The brand needed a more efficient system to manage the growing variety of products and avoid overstocking or running out of popular items. Stockouts risked impacting customer satisfaction while overstocking tied up capital and storage space.
Ensuring the timely procurement of eco-friendly materials was essential for maintaining production schedules without compromising quality. Delays in sourcing sustainable fabrics risked production slowdowns.
Optimizing global shipping operations while minimizing environmental impact was a key challenge. Hey Honey sought a way to balance cost-efficient logistics with their sustainability goals.
Fluctuating market demand and production costs presented challenges to maintaining financial stability while scaling operations.
Hey Honey Yoga turned to Fabrikatör’s innovative inventory management features to address these challenges and support their growth:
Fabrikatör’s purchase order feature allowed Hey Honey to automate and streamline its procurement process. This ensured a steady supply of materials, eliminated manual data entry errors, and helped the team efficiently manage its supply chain, keeping up with growing customer demand.
To address the complexities of global shipping, Hey Honey leveraged Fabrikatör’s freight planning feature. With this tool, they can compare purchasing routes and choose the most cost-efficient, sustainable, and fast route. This helped minimize shipping costs and optimize logistics efficiency, all while supporting the company’s sustainability goals by reducing the environmental impact of global deliveries.
Fabrikatör enabled Hey Honey to set clear, achievable revenue goals based on sales trends and detailed inventory data. This helped the team stay focused on growth, aligning financial goals with operational capacity and ensuring they stayed competitive in the marketplace.
Fabrikatör’s backorder feature proved crucial for Hey Honey, allowing them to continue sales and generate cash flow when their products are temporarily out of stock. This enhanced customer satisfaction and prevented potential revenue loss during peak seasons.
After incorporating Fabrikatör’s solutions, Hey Honey Yoga experienced several key improvements:
Automating the procurement process significantly reduced the risk of stockouts for Hey Honey’s most popular products. The brand could maintain optimal inventory levels, ensuring that high-demand items were always available for customers.
With Fabrikatör’s freight planner, Hey Honey optimized its global shipping operations, reducing costs and environmental impact. The company maintained its commitment to sustainability while meeting international customers' demands.
By setting realistic revenue goals and aligning them with demand forecasts, Hey Honey maintained financial stability even in fluctuating market conditions. This helped the company grow while preserving its eco-friendly values.
With backorder functionality, Hey Honey ensured customers could continue ordering even during temporary stockouts. This boosted customer loyalty and allowed the brand to capture sales that would have been missed.
Hey Honey Yoga’s partnership with Fabrikatör transformed its operations, allowing the company to streamline inventory management, optimize global shipping, and maintain its commitment to sustainability. By leveraging Fabrikatör’s innovative tools, Hey Honey overcame operational challenges and enhanced its ability to provide stylish, eco-conscious apparel to a growing global community of yogis.
